"AND ITS LIVE!" A GUIDE TO MATCHDAY MEDIA REPORTING

"AND ITS LIVE!" A GUIDE TO MATCHDAY MEDIA REPORTING

Want your club to feel like it's a Saturday morning Sky Sports show?

Then our awesome guide on how to commentate your game on social media will support you to achieve ultimate professionalism and engagement:

GENERAL RULE

Create hashtags that represent your clubs brand, and the occasion, and underneath every post on your socials use them. Below are some format examples you can stick to for guidance (sorry City fans):

Team Name: #ManchesterUnited #ManUtd #ManchesterUnitedFC

Nicknames: #RedDevils #Reds #United

Abbreviations: #MUN #UTD #MUFC

Community: #WeAreUnited #OneCity

Occasion (example Manchester United versus Liverpool: #MUNLIV #MUFCvLFC 

Remember to be conscious of your character count!

ANNOUNCING THE BIG EVENT

It's game day, so let's tell the social media world about it!

Grab a graphic from our catalogue, and compliment it with some emojis like these:

⚽️ GAME DAY!

🆚 @ your opponents

🗓 Use this emoji to specify the date of your game

⏱ What time is kick off?

🏆 Say whether it's a league, cup, or friendly game

🏟 This is great to announce which stadium / club you're playing at

📍 Pin the postcode to your tweet so the sat nav knows where to go

🎟 This is great to let your fans know if it's ticket entry, and how much to pay

 

PRE MATCH POSTS

You've seen the clip of Messi getting off the team bus with the headphones on, why does that only have to be for the pros? Create those exciting and anticipated vibes and moments by filming your squad entering the facility / stadium. 

WARM UP

Who doesn't love that Maradona warm up clip? Your squad is in the mood, let everyone know you want the win more than the opposition and post some video content of kick off preparations. Line drills, stretching, and keep ball games are all great content to use.

KICK OFF

🚀 KICK OFF! We are underway here at [you can introduce stadium name here] for [home team] vs [away team] in the [insert league @ or cup competition here]

COMMENTARY

The below is a great example on how to keep your audience updated live in a consistent and clear format. You can see we have the minute of the match, the score with clear definition of which goal count relates to which team, a place to add text, and the occasion hashtag for easy search and referencing.

00' | #HOMETEAM 0-0 #AWAYTEAM

[insert commentary text here]

#HOMETEAMAWAYTEAM 

You could even add emojis such as a clock by the minutes, and emojis that represent the team names, nicknames, or colours. 

WE TALK IN PICTURES, NOT WORDS

Well, sort of. But we definitely appreciate visual content, so make sure you give your audience what they want with this post:

📸 #HOMETEAMAWAYTEAM 

[insert brief text and images] 

HALF TIME

HT | #HOMETEAM 1-1 #AWAYTEAM

[insert summary text of first half here]

⏱⚽️ #HOMETEAMAWAYTEAM

SUBS

🔄 | Change to [insert team name]

➡️ ON: [insert player's name]

⬅️ OFF: [insert player's name]

FULL TIME

FT | #HOMETEAM 2-2 #AWAYTEAM

[insert summary text of match and second half here]

⏱⚽️ #HOMETEAMAWAYTEAM

 

Get those thumbs moving, and get the crowd pumping! 

 

 

 

 

Thumbnail image credit: https://www.derbytelegraph.co.uk/sport/football/football-news/jeff-stelling-twitter-derby-ebosele-6171959